Launchfire Wins GOLD Brandon Hall Group Excellence in Technology Award

OTTAWA, ON December 6, 2018 — Launchfire’s employee engagement platform, Lemonade,  has won a coveted Brandon Hall Group gold award for “excellence in gaming or simulation technology.”

Lemonade’s is the world’s only all-in-one learning & engagement platform for banks.  The platform wraps micro-learning, AI, and surgical analytics within a central narrative game that drives continued employee engagement and learning.  The experience is quick and fun for employees — giving them a reason to come back each day for more training. Engaging daily not only increases retention of information; it increases the likelihood of employees applying that information to their day-to-day activities.

“We didn’t want to just build a more enjoyable training experience — we wanted one that was also more effective. That’s what we’ve accomplished with Lemonade; the platform experience is fun, but it is also based on the science of how we actually learn.  We’re incredibly honored and excited to have this accomplishment recognized by Brandon Hall Group.” 

John Findlay, CEO

“We’re proud to honor the innovators. As human capital management continues to evolve, the creativity of the award winners is breathtaking. Organizations of all size showed that creativity and technology can create new and better work experiences for businesses and their employees,” said Rachel Cooke, Chief Operating Officer of Brandon Hall Group and head of the awards program.

“We were blown away,” said Mike Cooke, Chief Executive Officer of Brandon Hall Group. “Our research was confirmed by the entrants’ responsiveness to the needs of employers who seek to align technology to the goals of their businesses. Every Technology Award entry embodied a win-win proposition for employers and employees.”

A panel of veteran, independent senior industry experts, and Brandon Hall Group senior analysts and executives evaluated the entries based upon the following criteria:

  • Product: What was the product’s breakthrough innovation?
  • Unique differentiators: What makes the product unique and how does it differ from any competing products?
  • Value proposition: What problem does the product solve and/or what need does this product address?
  • Measurable results: What are the benefits customers can expect to experience as a result of using this product?

The full winners list can be found at:

About Launchfire

Established in 1999, Launchfire is a leader in game-based engagement and learning. Our platform, Lemonade, is the world’s only all-in-one employee engagement & learning platform for banks.  Lemonade combines micro-learning, AI, and surgical analytics in a game-based, full-stack platform that learners love. For more information visit:

About Brandon Hall Group, Inc.

With more than 10,000 clients globally and 20 years of delivering world class research and advisory services, Brandon Hall Group is the most well-known and established research organization in the performance improvement industry. We conduct research that drives performance, and provides strategic insights for executives and practitioners responsible for growth and business results.

Brandon Hall Group has an extensive repository of thought leadership, research and expertise in Learning and Development, Talent Management, Leadership Development, Talent Acquisition and Human Resources. At the core of our offerings is a Membership Program that Empowers Excellence Through Content, Collaboration and Community. Our members have access to research that helps them make the right decisions about people, processes, and systems, combined with research-powered advisory services customized to their needs. (

Press Contact

Nicole Titus


613.728.5865 ext 232

Download PDF
Download PDF
About Launchfire

Launchfire is a game-based marketing and training company.

On the marketing side of our business we help leading North American retailers and package good companies drive engagement, product education and sales. Our marketing clients include Coca Cola, Cracker Barrel, Shoppers Drug Mart, Canadian Tire, CostCo, Sobeys, Overwaitea, etc. For more information about our promotion services visit:

On the training side of our business, our game-based training platform Lemonade helps leading North American banks and telcos save money by training their frontlines faster and more effectively. Our training clients include TD Bank, Middlesex, United, Bank of the West and Vancity. For more information about Lemonade visit: