You Can Now Author Rich Product Simulations within Launchfire’s Lemonade Platform

OTTAWA, ON November 19, 2018 — Today Launchfire announced the release of StepDemo; a new feature for Lemonade — their digital transformation platform. This feature allows admins to quickly create an unlimited number of product simulations via the platform’s authoring tool. Simulations can then be added to employee training courses within Lemonade or to the company’s website.

Self-serve support is incredibly important for financial institutions today — and not just for customers; staff also need to learn how to use products as they’re released. Many financial institutions use simulations to address this issue, but they often build separate simulations for staff and customers. We thought: why duplicate the effort and cost? With StepDemo, our clients can easily create as many product simulations as they need, and pipe them out to customers or employees — and it’s all included as part of Lemonade.

John Findlay, CEO of Launchfire

StepDemo product simulations have a “play” and “guided practice” mode, so users can walk through the product with guided tips, then test how well they understand the product in a “play” mode without any instructions.

“We didn’t want to create just another ‘blinking light’ product simulation. I see those all the time, and I don’t think they’re effective education tools.” says Findlay. “It’s like when you’re driving a friend home and they give you directions — the next time you have to get there on your own, you can’t. You didn’t learn the route; you just followed instructions." With the Play and Guided Practice modes, StepDemo simulations help ensure users actually learn the product, so they’re comfortable using it on their own.

For more information about StepDemo, or to request a demo, please email:

Press Contact

Nicole Titus

613.728.5865 ext. 232

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About Launchfire

Launchfire is a game-based marketing and training company.

On the marketing side of our business we help leading North American retailers and package good companies drive engagement, product education and sales. Our marketing clients include Coca Cola, Cracker Barrel, Shoppers Drug Mart, Canadian Tire, CostCo, Sobeys, Overwaitea, etc. For more information about our promotion services visit:

On the training side of our business, our game-based training platform Lemonade helps leading North American banks and telcos save money by training their frontlines faster and more effectively. Our training clients include TD Bank, Middlesex, United, Bank of the West and Vancity. For more information about Lemonade visit: