Launchfire to Speak at the 2018 European Digital Banking Summit

Founders John Findlay and AJ Pratt will be giving a workshop about driving digital adoption.

OTTAWA, ON November 6, 2018 — The Launchfire team is hitting the dusty trail again, this time heading across the pond for the 2018 European Digital Banking Summit (EDBS) — a private invitation only gathering that plays host to a community of senior Digital Banking and FinTech leaders from across the European Banking sector. The event will take place November 19 - 21, 2018 in Surrey, UK.

Founders John Findlay and AJ Pratt will be giving a workshop from 10:35AM to 11:05AM on November 20th about how financial institutions can drive digital adoption.

The format of EDBS is industry recognized as the most innovative and disruptive C-level engagement platform. Led by EDBS’s Advisory Committee of industry experts, the programme delivers highly valuable and rich content based on real challenges and opportunities that are being faced within Banking. EDBS truly allows for accelerated business discussions to take place in an environment where guests don’t just attend but participate.

To learn more and register your interest, visit


Established in 1999, Launchfire helps banks, retailers and telcos drive adoption of their digital products and technology. We take a 360 degree approach to digital transformation, working with clients to engage, educate, and incentive behaviour changes — both internally and in consumer facing programs. For more information visit:  


The European Digital Banking Summit brings together senior Digital Banking and FinTech leaders to address some of the key challenges and opportunities within the European Banking industry. The relentless focus on interaction and engagement has enabled EDBS to create an innovative program that delivers a culture of open dialogue. This approach drives value for all attendees who are willing to engage, debate, experience, share, and exchange their views on the topics that matter most.


Nicole Titus


613.728.5865 x232

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About Launchfire

Launchfire is a game-based marketing and training company.

On the marketing side of our business we help leading North American retailers and package good companies drive engagement, product education and sales. Our marketing clients include Coca Cola, Cracker Barrel, Shoppers Drug Mart, Canadian Tire, CostCo, Sobeys, Overwaitea, etc. For more information about our promotion services visit:

On the training side of our business, our game-based training platform Lemonade helps leading North American banks and telcos save money by training their frontlines faster and more effectively. Our training clients include TD Bank, Middlesex, United, Bank of the West and Vancity. For more information about Lemonade visit: