Launchfire to Speak at 5th Annual Digital Marketing for Financial Services Summit

OTTAWA, ON October 30, 2018 — Launchfire program designer, Romeo Maione, will speak at the 5th Annual Digital Marketing for Financial Services Summit (DMFS) in New York on Tuesday November 13th. Maione will speak about using empathy to drive digital adoption at 2:45 PM in Track A.

Now in it’s 5th year, DMFS is the largest financial digital marketing forum in the U.S. — giving financial institutions actionable insights and tangible solutions to optimize their digital strategy. Attendees will have the opportunity to get inspiration from 40+ award-winning speakers and connect with senior marketers from across the country to tackle challenges around omnichannel integration, attribution, disruption, automation, content, search and display, social, mobile, and customer experience.

For more information about the conference, or to register, visit:

About Strategy Institute

Strategy Institute is an established leader in delivering timely knowledge and best practices in multiple industries for over 20 years. Our esteemed portfolio of conferences offers critical business intelligence to empower executives to stay competitive in rapidly evolving markets.

About Launchfire

Established in 1999, Launchfire helps banks, retailers and telcos drive adoption of their digital products and technology. We take a 360 degree approach to digital transformation, working with clients to engage, educate, and incentive behaviour changes — both internally and in consumer facing programs. For more information visit:

Press Contact

Nicole Titus


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About Launchfire

Launchfire is a game-based marketing and training company.

On the marketing side of our business we help leading North American retailers and package good companies drive engagement, product education and sales. Our marketing clients include Coca Cola, Cracker Barrel, Shoppers Drug Mart, Canadian Tire, CostCo, Sobeys, Overwaitea, etc. For more information about our promotion services visit:

On the training side of our business, our game-based training platform Lemonade helps leading North American banks and telcos save money by training their frontlines faster and more effectively. Our training clients include TD Bank, Middlesex, United, Bank of the West and Vancity. For more information about Lemonade visit: