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Launchfire to Demo at FinovateFall 2018

This is the first time the company will demo their new game-based platform, which helps turn frontline staff into digital product ambassadors.

OTTAWA, ON, July 2018 — Launchfire has been invited to demo their new game-based platform, Lemonade, at FinovateFall in New York City this September.  This is the first time Launchfire will demo the platform for the public.

Lemonade is a game-based digital transformation platform designed to turn frontline staff into digital advocates. Using tactics designed to change behaviour, Lemonade gives your team the knowledge, tools, and confidence they need to promote and support your digital products.

Launchfire program designer, Romeo Maione, will be demoing Lemonade for the Finovate audience between 8:55 and 10:15AM (Session 1) on Monday September 24, 2018.

Lemonade is a cutting-edge platform that’s been specifically designed to help financial institutions empower frontline staff and drive adoption of their digital products. We’re incredibly proud of the platform we’ve built, and I can’t wait share it with the audience at FinovateFall.

Romeo Maione, Program Designer

About FinovateFall

FinovateFall is a demo-based conference for innovative startups and established companies in the fields of banking and financial technology. Held in New York, the event offers an insight-packed glimpse into the future of money via a fast-paced, intimate, and unique format. The event is organized by The Finovate Group. For more information on the event or to view videos of previous demo, please visit finovate.com.

About Launchfire

Launchfire helps financial institutions increase adoption of their digital products and services. Our game-based platforms, Lemonade and Playbook, are designed to engage, educate, and change behaviour both internally and in consumer-facing campaigns. You can learn more about Launchfire at launchfire.com.

Press Contact

Nicole Titus, Launchfire


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About Launchfire

Launchfire is a game-based marketing and training company.

On the marketing side of our business we help leading North American retailers and package good companies drive engagement, product education and sales. Our marketing clients include Coca Cola, Cracker Barrel, Shoppers Drug Mart, Canadian Tire, CostCo, Sobeys, Overwaitea, etc. For more information about our promotion services visit: launchfire.com

On the training side of our business, our game-based training platform Lemonade helps leading North American banks and telcos save money by training their frontlines faster and more effectively. Our training clients include TD Bank, Middlesex, United, Bank of the West and Vancity. For more information about Lemonade visit: lemonadetraining.com