Launchfire to Speak at Efma's Fintech & Innovation Council

We're headed to Paris, France next month for Efma’s Fintech & Innovation Council.

The Fintech & Innovation council aims to envisage the future of retail banking and insurance through innovation and collaboration with fintech.

The event is open exclusively to Efma members, and offers collaborative sessions, industry expert presentations, and workshops.

Launchfire’s own Romeo Maione will be at the event, speaking to Efma members about empathy and digital adoption.

Event Deets

What: Fintech & Innovation Council, presented by Efma

Where: Paris, France

When: June 11, 2018

About Efma

Efma, a not-for-profit association formed in 1971 by bankers and insurers, specialises in retail financial marketing and distribution. Today, more than 3,300 brands in 130 countries are Efma members including over 80% of Europe's largest retail financial institutions.

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About Launchfire

Launchfire is a game-based marketing and training company.

On the marketing side of our business we help leading North American retailers and package good companies drive engagement, product education and sales. Our marketing clients include Coca Cola, Cracker Barrel, Shoppers Drug Mart, Canadian Tire, CostCo, Sobeys, Overwaitea, etc. For more information about our promotion services visit:

On the training side of our business, our game-based training platform Lemonade helps leading North American banks and telcos save money by training their frontlines faster and more effectively. Our training clients include TD Bank, Middlesex, United, Bank of the West and Vancity. For more information about Lemonade visit: