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Launchfire Wins 2017 Summit Creative Award

OTTAWA, ON, August 17, 2017 -- Launchfire, a leading digital promotions company, won a 2017 Summit Creative Award for their game-based promotion with American grocery chain, Harris Teeter. This is the third award that Launchfire has received for Harris Teeter’s Holiday Match & Win.

“We’re ecstatic to receive another award for our work with Harris Teeter. We always work to produce engaging promotions that drive real results for our clients, so it’s immensely gratifying to see that work recognized by the international community.” 

AJ Pratt, co-founder, Launchfire

The Summit Creative Award (SCA) recognizes and celebrates the creative achievements of small and medium sized advertising agencies worldwide with annual billings under $30 million. Celebrating its 23rd year, the SCA has firmly established itself as the premier arbiter of creative excellence for firms of this size and has become a coveted honor.

“Winning a Summit Creative Award is a significant accomplishment in one’s career. With vetted judges, tough judging criteria, two-phase blind judging processes, and strict bylaws limiting winners, only deserving entries receive recognition. The creative work this year was outstanding.  Watching the judges debate the details of individual entries in the run-off for the tops spots was inspiring.” 

Jocelyn Luciano, Executive Director, Summit International Awards (SIA)

The winning entry, Harris Teeter Holiday Match & Win featured holiday themed recipes in a fun game-based sweepstakes. The promotion helped Harris Teeter market their offering and drive sales.  

Launchfire also received a Gold Hermes Creative Award and a 2017 Communicator Award for Harris Teeter Holiday Match & Win earlier this year. You can find more information about the awards here and here.

About the Summit International Awards

The SIA organization was founded in 1994.  Annually it conducts the Summit Creative Award, the Summit Marketing Effectiveness Award and the Summit Emerging Media Award.  Additional information about the Summit International Awards organization, its competitions and winning firms can be found on the SIA web site at www.summitawards.com.

About Launchfire

Launchfire (est 1999) turns boring stuff into games. The company helps retailers and CPG companies sell more stuff using game-based marketing. It also helps retailers, banks, and telcos better train their people by morphing training content into games. Launchfire offers an extensive suite of digital products to drive engagement and motivate end users.

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About Launchfire

Established in 1999, Launchfire helps banks, retailers and telcos drive adoption of their digital products and technology. We take a 360 degree approach to digital transformation, working with clients to engage, educate, and incentive behaviour changes — both internally and in consumer facing programs. For more information visit: launchfire.com/digitaltransformation