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Launchfire Wins Second Award for Game-Based Promotion with Harris Teeter

Promotions Company Wins 2017 Communicator Award

OTTAWA, ON May 15, 2017 -- Launchfire, a leading digital promotions company, won a 2017 Communicator Award for their game-based promotion with American grocery chain, Harris Teeter. This is the second award that Launchfire has received for Harris Teeter’s Holiday Match & Win.

“We’re very proud that our work has been recognized by two international awards programs. We constantly strive to produce engaging promotions that drive great results, so it’s very gratifying to see that work recognized by the international community.”

AJ Pratt, co-founder Launchfire

Now in its 23rd year, the Communicator Awards is the largest and most competitive awards program honouring creative excellence by communications professionals.

The winning entry, Harris Teeter Holiday Match & Win featured holiday themed recipes in a fun game-based sweepstakes. The promotion helped Harris Teeter market their offering and drive sales.  

Launchfire also received a Gold Hermes Creative Award for Harris Teeter Holiday Match & Win earlier this month. You can find more information about the award here.

About the Communicator Awards

The Communicator Awards is the leading international creative awards program honoring creative excellence for communication professionals. Founded over two decades ago, The Communicator Awards is an annual competition honoring the best in advertising, corporate communications, public relations and identity work for print, video, interactive and audio. The 2017 Communicator Awards received over 6000 entries from ad agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design firms, and public relations firms.

About Launchfire

Launchfire (est 1999) turns boring stuff into games. The company helps retailers and CPG companies sell more stuff using game-based marketing. It also helps retailers, banks, and telcos better train their people by morphing training content into games. Launchfire offers an extensive suite of digital products to drive engagement and motivate end users.

Press Contact:

Nicole Titus



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About Launchfire

Launchfire is a game-based marketing and training company.

On the marketing side of our business we help leading North American retailers and package good companies drive engagement, product education and sales. Our marketing clients include Coca Cola, Cracker Barrel, Shoppers Drug Mart, Canadian Tire, CostCo, Sobeys, Overwaitea, etc. For more information about our promotion services visit: launchfire.com

On the training side of our business, our game-based training platform Lemonade helps leading North American banks and telcos save money by training their frontlines faster and more effectively. Our training clients include TD Bank, Middlesex, United, Bank of the West and Vancity. For more information about Lemonade visit: lemonadetraining.com